diff --git a/src/app/(admin)/desktop-notifications.tsx b/src/app/(admin)/desktop-notifications.tsx
index 7c7f2be..7641316 100644
--- a/src/app/(admin)/desktop-notifications.tsx
+++ b/src/app/(admin)/desktop-notifications.tsx
@@ -25,7 +25,7 @@ export function DesktopNotifications({ currentUser }: { currentUser: { id: strin
         window.focus();
         router.push(`/tickets/${event.ticket.id}`);
       };
-    } else if (event.type === "message.created" && event.message.authorType === "customer") {
+    } else if (event.type === "message.created" && event.message.authorType === "customer" && !event.ticketIsNew) {
       if (!isTicketVisibleTo({ assigneeId: event.assigneeId }, currentUser)) return;
       const notification = new Notification(`Сообщение от ${event.message.authorName}`, {
         body: event.message.body.slice(0, 120),
diff --git a/src/app/(admin)/ticket-toasts.tsx b/src/app/(admin)/ticket-toasts.tsx
index 049c48e..47a8a54 100644
--- a/src/app/(admin)/ticket-toasts.tsx
+++ b/src/app/(admin)/ticket-toasts.tsx
@@ -92,7 +92,7 @@ export function TicketToasts({ currentUser }: { currentUser: { id: string; role:
     if (event.type === "ticket.created") {
       if (!isTicketVisibleTo(event.ticket, currentUser)) return;
       pushToast("Новая заявка", event.ticket.subject, `/tickets/${event.ticket.id}`);
-    } else if (event.type === "message.created" && event.message.authorType === "customer") {
+    } else if (event.type === "message.created" && event.message.authorType === "customer" && !event.ticketIsNew) {
       if (!isTicketVisibleTo({ assigneeId: event.assigneeId }, currentUser)) return;
       pushToast(`Сообщение от ${event.message.authorName}`, event.message.body.slice(0, 120), `/tickets/${event.ticketId}`);
     }
diff --git a/src/lib/events/bus.ts b/src/lib/events/bus.ts
index 0cdf108..bcbe8c8 100644
--- a/src/lib/events/bus.ts
+++ b/src/lib/events/bus.ts
@@ -4,7 +4,19 @@ import type { TicketDTO, MessageDTO } from "@/lib/tickets/types";
 export type TicketEvent =
   | { type: "ticket.created"; ticket: TicketDTO }
   | { type: "ticket.updated"; ticket: TicketDTO }
-  | { type: "message.created"; ticketId: string; customerId: string; assigneeId: string | null; message: MessageDTO };
+  | {
+      type: "message.created";
+      ticketId: string;
+      customerId: string;
+      assigneeId: string | null;
+      message: MessageDTO;
+      // True when this message is the ticket's very first — subscribers that
+      // already show a "new ticket" toast/notification off the sibling
+      // ticket.created event (published for the same message, see
+      // appendMessage in lib/tickets/service.ts) should skip this one too,
+      // otherwise a single incoming ticket doubles up as two notifications.
+      ticketIsNew: boolean;
+    };
 
 // Stashed on globalThis rather than relying on Node's module cache to give
 // us a singleton: Next.js dev mode reloads this module on every edit (hot
diff --git a/src/lib/tickets/service.ts b/src/lib/tickets/service.ts
index 3c302e3..ef23c0f 100644
--- a/src/lib/tickets/service.ts
+++ b/src/lib/tickets/service.ts
@@ -164,6 +164,7 @@ async function appendMessage(params: {
     customerId: ticket.customerId,
     assigneeId: dto.assigneeId,
     message: messageDto,
+    ticketIsNew: params.ticketIsNew,
   });
 
   // Fire-and-forget: push delivery is a best-effort side channel for